Build your brand on YouTube

If you’re an entrepreneur, and you want to make it big, chances are you’ve already built your own brand. If you’re a rookie, but you still want to make it big, you probably want to learn the proper way to do it. Whichever of the two happens to be the case, it’s always good to keep some basic rules in mind.

create a brandWhy should you create a brand at all and work on it? When you have an idea you strongly believe in, it stops being ‘only an idea’ and becomes a product instead. A product that represents you, a product you want to sell. You live this product and over time you become one with it. People recognize good quality ideas/products and if you brand yourself the right way, you make profit.

Internet has the amazing ability of making a star out of you if you use it properly. It also enabled us to have jobs we didn’t have 20 or 30 years ago. Web designers, webmasters, bloggers, just to name a few.

When it comes to marketing and promoting, one of the best gifts Internet gave us is definitely YouTube. You know how they say – a picture is worth a thousand words. Based on that, a video is probably worth a billion. Combining visual and audio effects in one medium affects more senses and makes a greater impression, making the content easier to follow and memorize.

A couple of rules to remember…

The first thing you need to do is give yourself or your company a name that is catchy and easy to remember. No one is going to bother themselves by trying to remember a complicated and long one, so choose wisely. Try to think of a name you’re 100% satisfied with so you will not have to change it later. Use this name on all of the platforms you use (including your YouTube channel), and connect them with your YouTube. That way people interested in your work or product will not have a hard time trying to find you on social media and internet in general.

simple logoNext – create a unique and simple logo. Just take a look at all the famous logos you know- Facebook, Twitter, Snapchat, Pinterest – they are usually a mix of two colors, not more. Again, you’re trying to make it simple to remember and recognize.

When it comes to videos, a huge no-no is clickbaiting. Avoiding it shows people that you’re a serious and trustworthy person, and if people can trust you, they can trust your product as well.

Make a promotional video on your channel- it’s the fastest way to introduce yourself/your job to someone who’s on your channel for the first time. Also, describe who you are and what you do in the ‘About’ section, so people know who are they dealing with.

Putting an intro song before the rest of the video is used by many on the website. Again, let it be a catchy tune that will be a pleasure to listen to even after a certain amount of time. This intro is almost as important as your name or logo.

watermarkUse a watermark. Watermarks are still images that overlap a video. By adding one, you make sure that people know who they are watching and that no one rips you off by presenting your content as their own.

Finally, feel free to promote your channel on other social media you use, and vice versa.

Maximize your YouTube’s marketing potential

When you want to advertise through social media like Facebook and Twitter, you need a good add that’s going to attract people to it. The same thing goes for marketing on YouTube, but you have to put even more thought into each ad before publishing it. A great video ad can make all the difference in your success. Here is what successful marketers and entrepreneurs do.

1. Partner with a YouTube celebrity

You can find many YouTube users that have hundreds of thousands or even million subscribers on their channels. Do some research and ask some of them if they are interested in promoting your product. Ask them to mention them in the videos and give them free stuff that will increase your chances of success.

Link users to your website

2. Link users to your website

One of the best ways to increase traffic to your website from YouTube is to put a link to it somewhere in the end of the video. Make the link clickable and add it to the description box.

3. Fill out the descriptions in detail

Google owns YouTube, so everything you publish there as the potential of high exposure. That’s why you need to fill out all the boxes and add tags, titles, descriptions, and categories.

4. Be smart

YouTube is becoming flooded with ads and businesses of all kinds so you need to play your cards smart. You need a video that’s going to stand out from the rest. Add some humor, or clever ideas, create graphics, do anything that’s going to catch people’s eyes.

5. Tell a story

You have to find a way to tell your brand’s story through a video and music. Transfer your message through pictures and sounds and make sure your product stays in the viewer’s mind.

Tell a story

6. Reach out to fans with fan videos

You should ask your customers about their experiences with your product. Always post both positive and negative experiences. The positive will help you increase sales, and the negative ones will help you correct your mistakes.

7. Maximize the use of YouTube

The more videos you add to your profile, the more success, and traffic you will have. Try publishing a video every week and you’ll have more visitors for sure.

Tips to improve your YouTube marketing

Marketing on YouTube could increase your sales and help you build up your company. To get the best results, you have to have a good approach and we are now going to go through some tips that could be of great help for your YouTube marketing career.

1. Make people curious with unconventional videos

People are usually going to do their best to avoid boring commercials. Sometimes they do watch tutorials and videos they couldn’t find somewhere else, but your best bet is to make something unique and interesting. You shouldn’t limit yourself to videos that are directly connected to your business only. You can use something that doesn’t make any sense at first, the point is to get people’s attention. Keep them engaged enough to wait for the call to action.

You will have to plan your video well because you need a video that strikes at the customer’s emotions and they need to feel the need to buy and use products that are made by your company.

2. Support customer research with keywords

customer researchBefore you post an ad on YouTube, you have to know if your audience is ready to buy your product or not. Some companies try to sell their products directly, but many people don’t really want to buy anything. They are just browsing through Youtube.

This is why you need to choose your keywords just perfectly. They need to be close to people who are searching for such information and it would be great if your video could have educational content related to those words. Consider using keywords that have something to do with the product and the industry it’s made in. Don’t use keywords that have less than 1,000 monthly impressions.

3. Qualify leads with Youtube video

Youtube videoThe point of your video is to make people interested and send only those that want to make a purchase to your site. Focus on providing education in your video and use it to convince people that they have to visit your site to get the right information.

4. Optimize your channel page to drive traffic

On your channel page, provide information about your company and include links to websites and social media groups. Make a banner that is relevant to what you are selling and make it look good too.