Strategies to promoting your YouTube video

Whether you work in a company and want to promote your business, or you’re a college student, passionate about makeup, with a desire to make some side money- YouTube is an amazing place to do it. While blogs may have that warm fuzzy personal note that many appreciate- YouTube makes it available to reach out to a bigger number of people and it also ‘attacks’ more senses, thus making it one of the most popular social platforms nowadays. Many companies as well as individuals launched their careers on this video- sharing website, and many of these careers turned out to be world – famous brands and serious money making businesses.

So what do you need to know if you want to join the club?

  1. Your channel. After you decided to get started on YouTube, you need to figure out what your channel is going to be about. Are you going to focus on strictly one subject or more? Will you deal with health care, economy, or maybe you’ll mix food, travel and lifestyle? Create your videos in a way that is easily recognizable and will make people come back for more.
  2. Video titles. Of course, you want to be as out there as possible. In order to make your videos visible, choose the right name for them. Pick a few keywords that are essential to your video’s topic and forget about the clickbaits.
  3. Perhaps the most important part of your work. You need to make an impact and draw attention of new potential subscribers. Someone who’s never seen your work will most likely judge you by your thumbnails. Again, no clickbaits.
  4. Intro song/melody. Helps in branding you and your work. Pick something that is catchy and not too long- otherwise it will bore people quite fast.
  5. Interacting with the audience. People love when they feel as if they’re getting personal attention. Try replying to comments. Ask questions and make surveys. Suggest subscribing and giving feedback by likes and comments. All of this helps in making your videos easier to find.
  6. Promote yourself. You can do this both on and off YouTube. Putting links to your other channels or videos in the description box as well as putting annotations in videos is one way to do it. Using the help of social media such as Facebook, Twitter, LinkedIn and similar is the other.
  7. Learn about your channel. YouTube offers you a possibility to see where the majority of your viewers come from and how they came across with your channel. This allows you to work on your future videos and change them so they better fit your existing audience.

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YouTube marketing strategies

There’s probably not a single business owner or employee who will tell you that everything runs smoothly all the time. Luckily, today we have a bunch of options to help us out when it comes to this. But even then, business tends to run kind of slow sometimes – so what exactly are you doing wrong?

great ideaIf you have a great idea, an amazing quality product and a reliable team behind you, maybe it’s your marketing that needs some touch ups?

You can easily do proper marketing via social media. The variety of social platforms offers you the possibility to reach out to an audience bigger than ever before, you just need to know the correct way to do so. Remember – a single detail is often what makes or breaks a deal.

First, let’s start off by saying that you can break these platforms into several groups: ones that help you network, promote, and share. When it comes to promoting and marketing, one of the best tools to use is YouTube. With over 1 billion active users each month – or nearly one out of every two people on the Internet, you are almost guaranteed to succeed in expanding your business.

Let’s say you already have an amazingly shot and edited video – now how do you deliver it to people?

YouTube marketing strategies for business improvement

Algorithms YouTube is based on are quite complex but not at all difficult to understand. If someone enters the keywords into the search box that matches your title, it automatically gives you the chance to be seen. So rule number one – choose your title wisely, and make it relevant to the video; failing to do so will only push people away. Clickbaits do more harm than anything else.

YouTube metricsChoosing the right thumbnails for your video can make wonders. Smartly chosen visuals draw attention and make you stand out in the crowd.

Now that you got someone’s attention, you have to keep it – and you keep it with your strategically delivered content. Try to be as useful with your content as possible, but also entertaining to an acceptable extent. The longer the viewer stays on your video, the higher the chance it will appear in the suggested videos column.

YouTube metrics also take in consideration which video brings viewers to the website or app- so putting a link on your Facebook page, Twitter account or Instagram bio is a desirable thing to do.

Another recommended step is to expand the description box by putting URLs under the description itself. These can lead to your older videos, your website, your channel or to another user’s channel. You can also put them in the form of annotations that will pop up for a certain amount of time during your played video.

Depending on your business/ field, you can also get your viewers to interact with you- by suggesting them to subscribe, like and comment. A simple but effective way to increase the number of comments is to ask a question in a video or to put it in the comment section.

Remember – the more (inter)action your channel gets, the more people will come across it. YouTube marketing works like a vicious circle- master it by going into fine details and the rest will follow.

Tips to improve your YouTube marketing

Marketing on YouTube could increase your sales and help you build up your company. To get the best results, you have to have a good approach and we are now going to go through some tips that could be of great help for your YouTube marketing career.

1. Make people curious with unconventional videos

People are usually going to do their best to avoid boring commercials. Sometimes they do watch tutorials and videos they couldn’t find somewhere else, but your best bet is to make something unique and interesting. You shouldn’t limit yourself to videos that are directly connected to your business only. You can use something that doesn’t make any sense at first, the point is to get people’s attention. Keep them engaged enough to wait for the call to action.

You will have to plan your video well because you need a video that strikes at the customer’s emotions and they need to feel the need to buy and use products that are made by your company.

2. Support customer research with keywords

customer researchBefore you post an ad on YouTube, you have to know if your audience is ready to buy your product or not. Some companies try to sell their products directly, but many people don’t really want to buy anything. They are just browsing through Youtube.

This is why you need to choose your keywords just perfectly. They need to be close to people who are searching for such information and it would be great if your video could have educational content related to those words. Consider using keywords that have something to do with the product and the industry it’s made in. Don’t use keywords that have less than 1,000 monthly impressions.

3. Qualify leads with Youtube video

Youtube videoThe point of your video is to make people interested and send only those that want to make a purchase to your site. Focus on providing education in your video and use it to convince people that they have to visit your site to get the right information.

4. Optimize your channel page to drive traffic

On your channel page, provide information about your company and include links to websites and social media groups. Make a banner that is relevant to what you are selling and make it look good too.